The role of the CEO is expanding as people turn to business leaders for stability in time of social uncertainty

Read my thoughts on the role of the CEO.

The trope of the bad boss is solidly embedded in our culture and in our collective psyche, not just because of Hollywood but the result of our firsthand experiences. But that stereotype is giving way to a kinder, gentler authority figure.

Faith in government leaders, traditional media and social media as a source for general news has reached an all-time low, according to a recent study from PR firm Edelman, which polled 33,000 respondents globally. Instead, people are turning to, and putting their trust in, their employers for leadership through the current crises.

And as society has become more attuned and responsive to the ills that plague it, we also want bosses who are woke, per the same report. More than 8 in 10 people, according to the 2021 Edelman Trust Barometer, said they want their CEOs to speak out on important issues like the impact of the pandemic and societal problems, while more than two thirds expect them to step in when the government fails to fix these problems.

Scott Harkey

Entrepreneur & Podcaster

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